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Product updates
Snap previews image diffusion model for AR experience creation; announces GenAI tools for AR creators
Extended Reality
Jun 18, 2024
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Extended Reality

Extended Reality

Jun 18, 2024

Snap previews image diffusion model for AR experience creation; announces GenAI tools for AR creators

Product updates

  • Snap previewed an early version of its real-time, on-device image diffusion model to generate AR experiences. The company also announced Lens Studio 5.0, which adds GenAI tools for AR creators. Lenses utilizing the generative model will be made available to users in the coming months, with other tools launching by the end of the year.

  • The diffusion model, designed for smartphone devices, can re-render frames in real time. Lens Studio 5.0’s GenAI features will allow for the generation of realistic face effects, custom stylization effects, instant 3D asset generation, and more.

  • Analyst QuickTake: Snap has recently focused on augmenting its AR offerings with GenAI features. This included the company’s addition of GenAI tools for brands, allowing for the creation of custom Lenses through text or image prompts. Additionally, the company announced a beta version of Lens Studio 5.0 in November 2023 .

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