Bloomreach, a marketing cloud for retail and ecommerce brands, has partnered with SCAYLE, an ecommerce platform, to enhance the omnichannel customer journey.

The partnership allows companies on the SCAYLE platform to leverage Bloomreach's technologies to deliver tailored experiences across digital channels. Businesses can create personalized touchpoints throughout the customer journey by leveraging real-time data and AI. Bloomreach's AI, Loomi, enables brands to scale and optimize their personalization efforts rapidly.

Analyst QuickTake : Bloomreach's partnership with SCAYLE enhances its overarching strategy of providing personalized and data-driven ecommerce solutions by integrating SCAYLE's flexible commerce platform with Bloomreach's AI-driven personalization capabilities. This collaboration builds on Bloomreach’s previous partnerships with Omniconnect and Boohoo Group, further strengthening its position in the market by delivering comprehensive, omnichannel customer journeys.