Bloomreach, a marketing cloud for retail and ecommerce brands, has launched a new product called Omniconnect that allows businesses to integrate data from third-party platforms directly into their Bloomreach engagement.

Omniconnect's main function is to use webhooks to reformat data from third-party platforms into a form compatible with Bloomreach Engagement. It works with data from customer support, payment and processing systems, loyalty programs, and booking systems.

Analyst QuickTake : Bloomreach's launch of Omniconnect represents a strategic move to expand its ecommerce personalization platform, designed to improve its capabilities by facilitating the integration of third-party platform data. The move aligns with Bloomreach's ongoing commitment to strengthen its offering. Over the past year, the company has refined its SMS marketing solution and introduced new features to streamline marketing campaigns. In addition, Bloomreach's collaboration with Contentsquare solidifies its efforts to deliver highly personalized marketing campaigns.