During its Config conference, Figma announced several new features, including a major UI redesign, new GenAI tools, and built-in slideshow functionality. The redesign introduces a new toolbar, rounded corners, and 200 new icons, aiming to focus more on user projects and be approachable for new and experienced users. It's the third significant redesign since Figma's closed beta launch and is available in limited beta with a waitlist.

The headline feature is the addition of GenAI tools, streamlining design mock-ups based on text prompts. These tools make it easier for new users to test ideas and for experienced users to iterate faster. Figma AI is in limited beta and free until the end of the year, with usage limits and pricing guidance to follow.

Additionally, Figma introduced Figma Slides, a presentation tool integrated into Figma that is available in open beta. It allows real-time design tweaks within presentations and includes interactive features for audience engagement. Figma is also adding new features for developer mode, including a "ready for dev" task list.

Analyst QuickTake: Figma's announcement seems to be a part of a broader trend among design companies to enhance their offerings with advanced capabilities. Adobe has been steadily incorporating GenAI features into its Creative Cloud suite. For example, Photoshop now includes AI-powered tools for automatic background removal, sky replacement, and object selection. Adobe has also introduced AI-assisted features in Illustrator and InDesign. Similarly, Canva expanded its AI capabilities to enable users to generate images, presentations, and social media content with just a few prompts.