Algaeing, an Israeli startup making bio-based fabrics and dyes, has partnered with sustainable intimates brand Organic Basics to launch a line of intimates dyed with biodegradable, algae-based dye known as "Algadye." Prices of the items range from USD 14 to USD 40.
Algaeing claims that Algadye lowers greenhouse gas emissions by 74% and water usage by 98% compared to traditional dye methods. Organic Basics’ pastel-hued intimates collection is claimed to be free of harmful chemicals, allergens, and pesticides, cruelty-free, and vegan.
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