GameSquare Holdings has sold 25.5% of FaZe Media, its newly formed subsidiary, to Richard "FaZe Banks" Bengston, the CEO and founder of FaZe Clan, for USD 9.5 million. Despite this sale, GameSquare has retained full ownership of FaZe Esports and maintained a controlling voting interest in FaZe Media for two years. This move is claimed to be part of GameSquare's strategy to revitalize the FaZe brand by involving its founders.
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