Seedtag, a Spanish contextual advertising intelligence platform, has acquired JustEggs, an Australian company that provides creative intelligence for measurable digital solutions for marketers and brands, for an undisclosed amount.

The company intends to combine its proprietary contextual AI technology, Liz, with JustEggs, enriching its offering with the integration of privacy-first targeting technologies. This synergy is expected to enable JustEggs to deliver more precise and efficient campaigns, driving further growth for Seedtag in the APAC region. 

JustEggs specializes in innovative digital solutions that deliver measurable results for brands and advertisers. With the platform's ability to create engaging campaigns, JustEggs is leveraging its expertise in digital marketing to drive growth. The platform currently serves more than 100 brands. 

Analyst Quicktake : Seedtag's acquisition of JustEggs builds on its June 2024 acquisition of Beachfront, a sell-side ad platform focused on CTV and streaming, by further expanding its footprint in the APAC region and enhancing its contextual advertising capabilities. The strategic move not only diversifies Seedtag's portfolio by incorporating JustEggs' creative intelligence and digital solutions but also strengthens its position as a global leader in privacy-first, targeted advertising.