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UNLIMEAT partners with Sprouts Farmers Market to bring vegan Korean BBQ to US stores
Plant-based Meat
Jul 9, 2024
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Plant-based Meat

Plant-based Meat

Jul 9, 2024

UNLIMEAT partners with Sprouts Farmers Market to bring vegan Korean BBQ to US stores

Partnerships

  • UNLIMEAT, the plant-based brand of the South Korean company Zikooin, has partnered with Sprouts Farmers Market to launch its plant-based Korean BBQ, bulgogi, and pulled pork products in approximately 400 stores across the US.

  • The partnership aims to cater to growing US consumer interest in Korean cuisine by offering vegan alternatives to traditional Korean dishes. UNLIMEAT's products are designed to provide plant-based options for Korean BBQ, mimicking the flavors and textures of meat-based counterparts while aligning with Sprouts' focus on natural, organic, and diverse dietary offerings.

  • Analyst QuickTake: This partnership marks the company’s first collaboration with a large-scale retail establishment. UNLIMEAT began its US sales via ecommerce platform Wooltari Mall and later expanded through partnerships with foodservice venues. Furthermore, in November 2023 , the company launched UNLIMEAT SHOP, an online store, to overcome the availability limitations of physical stores in the US.

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