UNLIMEAT, the plant-based brand of the South Korean company Zikooin, has partnered with Sprouts Farmers Market to launch its plant-based Korean BBQ, bulgogi, and pulled pork products in approximately 400 stores across the US.
The partnership aims to cater to growing US consumer interest in Korean cuisine by offering vegan alternatives to traditional Korean dishes. UNLIMEAT's products are designed to provide plant-based options for Korean BBQ, mimicking the flavors and textures of meat-based counterparts while aligning with Sprouts' focus on natural, organic, and diverse dietary offerings.
Analyst QuickTake: This partnership marks the company’s first collaboration with a large-scale retail establishment. UNLIMEAT began its US sales via ecommerce platform Wooltari Mall and later expanded through partnerships with foodservice venues. Furthermore, in November 2023 , the company launched UNLIMEAT SHOP, an online store, to overcome the availability limitations of physical stores in the US.
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