BlueConic, a customer data platform (CDP), has acquired Jebbit, a no-code zero-party data platform, for an undisclosed amount.
Jebbit offers a no-code platform for customer teams to obtain zero-party data for higher engagement, lead capture, and conversion. This includes tools to create personality quizzes, lookbooks, trivia, and lead generation forms.
The acquisition will enable BlueConic to combine its CDP with data collected within Jebbit to create an operating system for customer data that can generate insights.
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