Digital avatar creation platform Genies launched the Genies Creator and Partner Network, enabling brands to commercialize digital avatars. Genies also offers other services now, such as content creation, marketing and creative strategy, to aid brands in launching digital avatars.

The network consists of a roster of creators and a list of tech, brand, and agency partners that can enable various offerings for creators to expand their avatar IP, such as 3D animation, AR filters, AI music creation, VR/AR experiences, gaming platforms, and more, powered by Genies' core avatar technology.

Selected launch partners include 3D animation and rigging platform Anything World, AR filter creator Superfan Studio, etc. Potential use cases may include musical artists releasing AR versions of themselves in anticipation of an upcoming album or launching metaverse platforms utilizing celebrity avatars, licensed using Genies’ tech.

Analyst QuickTake: The partner network offers Genies a new stream to generate revenue. It also builds on the company’s launch of AI-powered personalized avatars for celebrities in August 2023 , enabling the creation of avatars that can mimic the real-life actions and emotions of celebrities.