H&M has entered into a partnership with Good News, a sustainable footwear manufacturer, to introduce footwear made from Bananatex, a material made with banana fibers.
The footwear line includes 7 sneakers and a pair of slides and will be available for purchase in the US and Canada by mid-April 2021. The footwear will comprise a Bananatex upper part, while the other components of the shoe will use materials such as “Vegea”, an alternative leather made from grape wine waste; recycled rubber, recycled cotton, organic cotton, and Bloom’s algae-based EVA (ethylene-vinyl acetate) foam.
Bananatex is a plant-based durable, waterproof fabric developed by Swiss bag brand Qwstion in partnership with a Taiwanese yarn specialist and a weaving partner. The material has also been used in furniture and bags.
Good News is a UK-based footwear brand, which produces footwear from materials such as Tencel, organic wool, hemp, and recycled rubber.
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