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Partnerships
H&M partners with Good News to launch footwear with banana fiber
Bio-based Materials
Apr 7, 2021
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Bio-based Materials

Bio-based Materials

Apr 7, 2021

H&M partners with Good News to launch footwear with banana fiber

Partnerships

  • H&M has entered into a partnership with Good News, a sustainable footwear manufacturer, to introduce footwear made from Bananatex, a material made with banana fibers.

  • The footwear line includes 7 sneakers and a pair of slides and will be available for purchase in the US and Canada by mid-April 2021. The footwear will comprise a Bananatex upper part, while the other components of the shoe will use materials such as “Vegea”, an alternative leather made from grape wine waste; recycled rubber, recycled cotton, organic cotton, and Bloom’s algae-based EVA (ethylene-vinyl acetate) foam.

  • Bananatex is a plant-based durable, waterproof fabric developed by Swiss bag brand Qwstion in partnership with a Taiwanese yarn specialist and a weaving partner. The material has also been used in furniture and bags.

  • Good News is a UK-based footwear brand, which produces footwear from materials such as Tencel, organic wool, hemp, and recycled rubber.

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