Fry's Family Foods, a meat alternatives brand under the LIVEKINDLY collective, has announced the launch of Shape & Sizzle Mince, a new plant-based product, at Tesco stores across the UK.
The Shape & Sizzle Mince is a frozen, shapeable plant-based mince that can be used in various dishes, such as meatballs, burgers, spaghetti bolognese, and shepherd's pie. Made from non-GMO soy, it is high in fiber, protein-rich, and low in saturated fat.
According to the company, the product outperformed other popular plant-based minces in taste tests involving over 100 consumers, with taste, texture, and appearance receiving high ratings.
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