XR content engine creator Infinite Reality entered into a five-year strategic partnership with Google Cloud, aiming to bolster virtual world creation capabilities.
Further, the partnership will provide brands with solutions to leverage the 3D web and AI for enhanced engagement across ecommerce, sports, entertainment, education, and customer care sectors. It combines Infinite Reality's immersive tech with Google Cloud's infrastructure and Gemini models to create accessible spatial experiences without specialized hardware.
Analyst QuickTake: Infinite Reality entered the XR content creation space via its USD 75 million acquisition of Ethereal Engine in March 2024 , with partnership aiding the company in improving its no-code tools for brands.
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