Sleep Cycle, an AI-driven sleep analysis app, has partnered with MyFitnessPal, a global food and nutrition tracking app, to offer a comprehensive wellness experience.
The partnership allows MyFitnessPal members to receive an exclusive offer for a premium Sleep Cycle membership, integrating sleep insights with nutrition and fitness goals. This collaboration aims to help users understand the connection between sleep, nutrition, and overall health, potentially leading to subscriber and revenue growth for Sleep Cycle.
The partnership is based on Apple's new Contingent pricing model and aligns with Sleep Cycle's strategy to expand its partnership offerings in adjacent health segments. It emphasizes the critical role of sleep health in overall well-being and supports a holistic approach to wellness.
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