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JULIENNE BRUNO partners with Tesco Ireland to launch dairy-free cheese in Republic of Ireland
Plant-based Dairy & Egg
Sep 23, 2024
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Plant-based Dairy & Egg

Plant-based Dairy & Egg

Sep 23, 2024

JULIENNE BRUNO partners with Tesco Ireland to launch dairy-free cheese in Republic of Ireland

Geographic expansion
Funding

  • JULIENNE BRUNO, a London-based dairy-free cheese producer, has partnered with Tesco Ireland to expand its Collection 01 into the Republic of Ireland. The company also reported that it is developing a new plant-based cheese range called Collection 02.

  • The brand's Collection 01, featuring three plant-based cheese alternatives, is now available in 65 Tesco stores across Ireland and on Tesco.ie. This marks Julienne Bruno's second international expansion, following its launch in Coop Switzerland earlier this year in April 2024.

  • Analyst QuickTake: JULIENNE BRUNO began its expansion in the UK in 2022 with its vegan cheese range products being launched at Holland & Barrett stores, Whole Foods stores, and in Selfridge’s London and select restaurants. Following this, its vegan cheese was offered at Ocado in March 2023 as the first supermarket to list JULIENNE BRUNO’s entire cheese range. The company then partnered with the UK pizza chain Pizza Pilgrims in August 2023 to supply its SUPERSTRACCIA vegan cheese as a pizza topping option.

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