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Pearpop launches an AI-powered creator review platform to help brands evaluate creators more efficiently
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Sep 25, 2024
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Creator Economy

Creator Economy

Sep 25, 2024

Pearpop launches an AI-powered creator review platform to help brands evaluate creators more efficiently

Product updates

  • Pearpop, a creator marketing company social collaboration marketplace, has launched PAIR, an AI-powered creator review platform for brands. PAIR is accessible through Pearpop's services and aims to help brands discover and activate creators for social media campaigns.

  • PAIR analyzes and identifies "brand-perfect creator pairings" by leveraging a proprietary blend of first- and third-party data. The platform allows brands to define ideal creator partners based on various criteria, including follower count, engagement rate, age, location, content genre, tonality, and audience profile.

  • The company claims that PAIR will help brands vet and evaluate larger numbers of creators more efficiently and reliably than other solutions in the market.

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