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Infinite Reality acquires Zappar for USD 45 million to expand XR offerings
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Oct 7, 2024
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Extended Reality

Extended Reality

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Oct 7, 2024

Infinite Reality acquires Zappar for USD 45 million to expand XR offerings

M&A

  • Entertainment-focused holding company Infinite Reality has acquired UK-based XR content developer Zappar for USD 45 million.

  • With this acquisition, Infinite Reality aims to expand its product portfolio, incorporating Zappar's technology suite and leveraging its partnerships with global brands such as LEGOLAND, Nestlé, Unilever, and Disney.

  • Zappar provides developers with tools to create immersive web-based 3D AR experiences for various devices without being limited by operating systems. The company offers a range of products, including Zapworks, Mattercraft, Designer, Zapbox, and Zapvision.

  • Analyst QuickTake: This marks Infinite Reality's sixth acquisition in 2024, having previously acquired Ethereal Engine ( March 2024 ), a firm developing frameworks for social immersive experiences on the web. Notably, the company raised USD 350 million in July 2024 , valuing the company at USD 5.1 billion.

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