GetYourGuide has introduced new features that incorporate influencer videos and an AI content creation tool. The new features are accessible to partners through the GetYourGuide platform.
The update includes influencer-created video content for destination pages and select partner product pages, providing first-person accounts of experiences. GetYourGuide has also launched an AI Content Creator to help partners produce effective listings more efficiently, reportedly reducing listing development time by 40% and minimizing errors.
The company has also added business insights for inventory management, a connectivity tool, and enhanced search functionality with support for additional languages to help partners expand into new markets.
Analyst QuickTake : The company removed several tour categories from its platform in June 2024 . With the recent product launch, it appears that GetYourGuide is focusing on guided experiences to better control quality and streamline its offerings. Following protests over animal welfare concerns in September 2024 , this also could be an effort to repair its brand image.
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