SoftBank-backed creator-economy startup Jellysmack is restructuring its operations, laying off staff, and scaling back its creator program on Meta platforms. The company has confirmed that 22 US-based employees will be affected, with potential layoffs for French employees in the coming months.

Jellysmack is shifting its focus to its content business, which includes YouTube channels like Gamology, House of Bounce, Beauty Studio, and Oh My Goal. The company is scaling back its content creator program, which helped creators monetize content on Meta-owned apps like Facebook.

Analyst QuickTake : Jellysmack's restructuring follows challenges, including reduced monetization across platforms. The company plans to focus on business units with strong intellectual property, particularly those that continue to perform well on YouTube. This shift aligns with broader tech industry trends of reevaluating strategies and operations. In October 2024 , Meta also restructured its own operations.