Foursquare, a location-based technology company, has launched its Geospatial Intelligence Platform in beta. The platform combines the company's technology, data, and software into a unified solution that enables organizations to analyze location-based data through SQL queries.

The platform is built on three main components: FSQ Graph for data integration and standardization using H3 cells and FSQ Place IDs, FSQ Database for GPU-accelerated spatial computing and analytics, and FSQ Studio for interactive visualization and mapping. This solution provides vertical solutions for marketers, including Attribution & Targeting, for improved advertising ROI and FSQ graph insights, which deliver contextual insights without costly site visits or extensive market research.

The company claims the platform helps organizations derive location-based insights in hours instead of months by eliminating complex data integration work, simplifying advanced spatial operations through SQL, and making spatial insights accessible to all stakeholders, including nontechnical teams, without requiring deep geospatial expertise.

Analyst QuickTake: This recent development builds on  Foursquare’s strategy of strengthening its ad attribution solutions for sales and marketing teams. In September 2024 , Foursquare introduced an addition to the attribution suite, "Sales Impact ."