Healthpilot, an AI-powered Medicare comparison platform, partnered with Publix Supermarkets to help seniors select Medicare plans through the Publix website.

Through this integration, Publix Pharmacy customers can access Healthpilot's AI-driven platform to compare Medicare Advantage and Part D prescription drug plans where Publix Pharmacy is a preferred pharmacy. The platform analyzes individual needs including physician networks, pharmacies, prescription drugs, and lifestyle needs to provide personalized Medicare plan recommendations.

The partnership aims to address the challenge of Medicare plan selection, as research shows seven out of 10 seniors do not compare plans despite having access to an average of 43 Medicare Advantage plans and 21 Part D standalone prescription drug plans.

Analyst QuickTake: Earlier this year, in July, Healthpilot raised an undisclosed sum of funding from Humana. At the time of the fundraise, Healthpilot noted it would use part of the funds to grow its brand online. Through the partnership with Publix, the company appears to have taken steps toward achieving this goal.