Patreon, a platform where creators monetize their content through subscriptions, has introduced new features allowing creators and fans to gift memberships and offer subscription discounts. The platform enables creators to share writing, podcasts, and videos through paid and free tiers.

The new gifting feature allows fans to gift memberships of any tier and duration to others. Creators can offer complimentary memberships lasting from one month to a year and set up customized discounts and sales targeting specific user segments.

Analyst QuickTake: The platform follows similar gifting models already implemented by other subscription-based platforms like Substack and Twitch , where subscription gifting has become a core feature.