BigCommerce, a no-code platform for ecommerce websites, announced that it acquired the data feed management platform Feedonomics for USD 145 million (with USD 80 million in cash paid at closing). Through its data feed management and optimization, Feedonomics enables enterprises to use 100+ advertising channels (including social media, search engines, ad networks, etc.) to boost sales.   

Feed optimization entails ingesting, unifying, enhancing, and syndicating product data to improve the effectiveness of searches and help merchants boost omnichannel sales, thereby enhancing the return on ad spend (ROAS) and conversion.

BigCommerce is a platform for creating e-commerce websites. It allows users to handle shipping, marketing, and payments, among other functions. BigCommerce has a large customer base of around 60,000 online stores, with customers based in 120 countries. The company generated USD 152 million in revenue in 2020.

Analyst Quicktake: BigCommerce already enables cross-selling through multiple platforms like Amazon, eBay, Facebook, and Instagram so this initiative helps the company function more like a fully-fledged omnichannel sales platform.