Pure Culture Beauty, a provider of custom skincare products, is expanding its footprint by launching its products on “thebay.com,” the online platform by Hudson’s Bay Marketplace. The move marks the first time its products are listed on a retail platform.
With the launch, Pure Culture Beauty’s custom skincare sets will be available for Hudson’s Bay customers, including the at-home skin test and skin profile analysis test. The personalized formulas for serums, cleansers, and moisturizers will be composed directly through the site. The company is also planning to enter Hudson’s Bay retail spaces through pop-up stores later this year.
Founded by the former chief chemist of MAC cosmetics, Pure Culture Beauty offers custom skincare products based on an online quiz and an at-home testing kit. After analyzing the collected data, a custom formula is developed to match the skin conditions of each individual, and a custom kit is delivered that includes a cleanser, a serum, and a moisturizer.
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