<ul><li>Deserve, a card issuing API infrastructure provider, has received an undisclosed sum as a strategic investment from Visa. The investment comes just four months after Deserve raised USD 50 million in Series D funding , bringing its total raised funds to USD 287 million at the time.</ul>
Through the new investment, Deserve aims to expand access to its credit-card-as-a-service platform for financial institutions, fintechs, and brands.
<ul><li> Analyst QuickTake: This is an expansion of Visa’s relationship with Deserve, which began last year when Deserve was selected as a launch partner for Visa’s “Fintech Fast Track” program. Through the program, Deserve partnered with cryptocurrency company BlockFi in December 2020 to launch a credit card with crypto rewards. A similar but independent crypto reward offering was launched by Deserve earlier this week in partnership with digital asset infrastructure provider Zero Hash. Deserve also received investments from Visa’s peer payment processing network Mastercard, earlier this year .</ul>
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