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Geographic expansion
Makr Shakr expands reach to the Netherlands with its robotic bar
Restaurant Industry Robotics
Nov 28, 2021
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Restaurant Industry Robotics

Restaurant Industry Robotics

Nov 28, 2021

Makr Shakr expands reach to the Netherlands with its robotic bar

Geographic expansion

  • Makr Shakr, an Italian manufacturer of robotic bartending units, has launched its robot unit “Toni” in the Netherlands, claiming to be the first of its kind that operates in the country.

  • The latest version of the unit is open to the public in Leidseplein, Amsterdam under the banner “Robo Bar,” where customers can order pre-set menu items or customized cocktails.

  • The company also offers a mobile version of its robotic bartending unit dubbed “Bruno” to cater to events outside of traditional bars. The unit can be rented on request.

<ul><li> Analyst QuickTake: Makr Shakr debuted Toni in 2019 and is currently operational in several other cities, including Las Vegas, Nevada; Milan, Italy; and Prague, Czech Republic, as well as on nine Royal Caribbean cruise ships. Its peer startup Swiss Smyze, which currently operates in Switzerland, also plans to expand its footprint across Europe, the Middle East, and Asia.</ul>

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