ESE Entertainment, a gaming and esports-focused entertainment company, has announced its plans to acquire GameAddik, a Canadian gaming and esports technology company, for consideration of CAD 6 million (approx. USD 4.8 million) in cash and 7.4 million common shares.
In addition to the expected increase in revenue and profitability, the acquisition is expected to bring in GameAddik’s proprietary technology and its high-value network of developers and publishers. GameAddik’s reach will allow ESE Entertainment to register 300,000 new users every month. Further, ESE Entertainment is expected to gain access to the iGaming space through the application of GameAddik’s technology.
GameAddik’s proprietary performance model technology software is used primarily by video game developers to increase audience reach. 30 million qualified gaming users are reached monthly through GameAddik’s publishing network. In 2020, GameAddik generated revenue of USD 24 million, with an income from operations of USD 4.7 million.
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