• Rokt, a B2B ad monetization firm specializing in ecommerce brands, had raised USD 325 million in a Series E funding led by Tiger Global. This brings the total funds raised to USD 487 million and has valued the company at USD 1.95 billion.  

• The firm’s valuation has risen significantly compared to its last two rounds of funding—in October 2020, it raised USD 480 million in Series D funding, and in July 2021, in a secondary issue, the firms’ valuation reached USD 1 billion. It has also been reported that this latest round of fundraising is in preparation for a potential IPO. 

• The firm plans to utilize the funds to invest in R&D and increase its team headcount from 400 to more than 550 by 2022. In addition, the firm plans to execute strategic acquisitions of ecommerce firms in different geographies to drive its international expansion . 

• The firm also revealed that it is on track to achieve USD 230 million in revenue by the end of the year compared with the USD 100 million it achieved last year.

<ul><li> Analyst QuickTake: With today’s news on a potential IPO, Rokt joins a growing list of marketing automation startups seeking public listings in the future. This includes GumGum ​(context intelligence platform), which plans to list in early 2022, and Hootsuite (social media management platform), which initially intended to list before the end of 2021.</ul>