Berlin-based food delivery platform Delivery Hero is set to scale down its foodpanda operations in Germany, after relaunching it in May 2021, due to the shortage of riders and increased competition. Delivery Hero also plans to sell foodpanda operations in Japan (in Q1 FY2022), a market it had entered in September 2020. The company believes this will enable it to focus on other markets and new verticals such as quick commerce.
foodpanda Germany plans to exit six cities including Cologne, Düsseldorf, Frankfurt, Hamburg, Munich, and Stuttgart, only keeping the innovation hub in Berlin to help focus on piloting new product features and technologies.
The company will transition its employees from foodpanda Germany to positions within the Delivery Hero group. Delivery Hero Germany Logistics and Panda Logistics expect to employ Foodpanda riders and, as of the end of December, will deliver orders for other players in the industry in Germany. Severance packages are expected to be given to employees who do not stay within the Delivery Hero group.
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