• Tourial, a no-code marketing solutions platform, raised USD 3.4 million in seed funding led by Bonfire Ventures with participation from Knoll Ventures, SaaS Ventures, TnT Ventures, and Tom Noonan.

• The funds will be used to grow the company’s employee base, invest in product development and marketing, and expand the use of Tourial across new channels.

• Tourial offers a no-code platform to build product marketing solutions that enable users to build scalable interactive product tours, walk-throughs, and click-through demos among other marketing experiences. The platform leverages existing product assets such as screenshots, video, gifs, and templates and allows users to update these assets as their product changes and grows. Additionally, it includes a design studio that can be used to edit video and demo environments.

<ul><li> Analyst Quicktake : Tourial offers a similar product to Walnut and Reprise , both of which cater to B2B marketing teams by offering no-code product demo creation platforms. Both competitors incidentally raised funding late last year; Walnut, having raised USD 15 million in Series A funding in August, and Reprise,   having raised USD 62 million in Series B funding in November. Comparatively, Tourial has the lowest funding of its peers in this space with this seed funding round being its first external fundraise, but it aims to set itself apart by offering interactive “product tours” that incorporate multiple marketing elements, instead of traditional product demo environments.</ul>