Pyxis One (now known as “Pixis”), a no-code platform to build AI infrastructure for marketing, raised USD 100 million in Series C funding led by SoftBank Vision Fund with participation from General Atlantic, Celesta Capital, Premji Invest, and Chiratae Ventures. This round comes just four months after the company raised USD 17 million in Series B funding, and brings its total funding to date to USD 124 million.

The funds will be used to scale the company’s product offering (primarily its AI platforms and plug-ins) and expand its operations across North America, Europe, and Asia-Pacific.

The company’s revenue has reportedly increased by 600% since 2018, as its customer base has reached over 100 mid-to-large enterprises.

Pixis offers a no-code platform that provides around 50 AI models for self-evolving neural networks to enable marketing teams to add AI optimization to marketing campaigns. The platform is domain agnostic and the models are trained on over three billion data points across diverse datasets across multiple siloes. Additionally, users can also build their own custom rule-based strategies based on the pre-existing models that the platform provides.