• ONYX Interactive, a developer of a digitally connected Pilates reformer, launched its pre-planned product-crowdfunding campaign on Indiegogo to raise a minimum of USD 25,000. The campaign will run through to mid-February.

• The company intends to utilize the funds to start production and meet the pre-planned timeline for shipping orders by June 2022. Today, The company opened the system for pre-orders at introductory prices and free shipping for its backers.

<ul><li>The basic product with three months of free access to digital content will eventually be priced at USD 2,999, and will cost up to USD 3,499 with added equipment such as balance bars, workout mats, and free access to digital content for a pre-defined time period. The prices are in line with its peer Frame Fitness’ Pilates reformer, which is also priced at USD 2,999.</ul>

• The company features comments from popular fitness enthusiasts (NFL Backliners) such Jeremiah Attachu and Christian Jones (also an investor) as product endorsements with its Indiegogo crowdfunding project.