MNTN, an AdTech firm specializing in performance advertising for connected TV (CTV), raised USD 119 million in a Series D funding led by BlackRock and Fidelity Management and Research, collectively accounting for ~92% of the funds raised. This brings the total funds raised to USD 183.8 million.
<ul><li>Analyst QuickTake: This latest round of funding for MNTN (which is its biggest to date) is taking place after a significant gap, as its last round was in May 2017. In the interim, MNTN had doubled down on its focus on the display advertising space, which saw the acquisition of Maximum Effort (digital marketing agency) in June 2021, the launch of its creative-as-a-subscription (CaaS) service , and the acquisition of Quickframe (video creation platform) in January 2022. In this latest funding round, MNTN’s ability to secure two of the world’s largest investors underlies the expected potential for the display advertising space (CTV in particular), which is one of the fastest-growing segments in performance marketing. </ul>
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