Challengermode, a Swedish esports tournament platform, announced a four-year deal with South Asian esports company NODWIN Gaming, which has an audience reach of 20 million+ gamers across the 120+ events it has hosted in its key markets (South Asia and Africa).
As part of the deal, NODWIN Gaming will use Challengermode’s platform to host tournaments across its key markets. The tournaments will feature titles such as CS:GO, Dota 2, League of Legends, FIFA, and Apex Legends. Challengermode is expected to assist the company in setting up a mobile-first approach in markets where the domain is popular.
<ul><li> Analyst QuickTake: This is the second major tie up for Challengermode in 2022 following its partnership with Singapore-based gaming and esports marketing platform Yup.gg to expand operations to the Latin American market. It reinforces Challengermode’s existing global expansion plans, which included an entry into the North American market in February 2021 .</ul>
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