Cameo, a creator platform to monetize personalized videos and shoutouts to fans, has entered a commercial partnership with Softbank, an existing investor of Cameo, to add more Japanese creators and expand its platform in Japan as a culturally fluent localized version.
Accordingly, Cameo will appoint a local manager in Japan, which is already one of its largest Asian markets. It is expected to work with Japanese talent agencies like HoriPro Inc. as well as sports teams to recruit more local celebrities and support its overall marketing activities.
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