• BrightEdge, an enterprise-level search engine optimization (SEO) platform, acquired OnCrawl, a technical SEO that crawls and audits websites to provide insights and predictions, for an undisclosed amount. The platform will be made available to Brughtedge users at no additional cost.

• The firm claims that the addition of OnCrawl’s web data coupled with its data science technologies would help marketers better understand website interactions (site-to-site interactions). The firm claims that with this acquisition, BrightEdge offers a complete enterprise-level SEO solution for organic marketing.

• OnCrawl, leverages artificial intelligence (AI) and data science technologies to provide automated solutions for website auditing, as well as analytical tools to provide in-depth insights on websites. The firms solutions are used by 1,000+ firms across 66 countries including Canon, Vistaprint, Forbes, Rakuten, and lastminute.com.

<ul><li> Analyst QuickTake : The acquisition of OnCrawl is likely to compliment and enhance BrightEdge’s ‘SearchIQ’, which was introduced in August 2021 to analyze search signals and keyword rankings. This acquisition together with the recent a cquisition by Conductor of ContentKing (SEO auditing and monitoring solution) lends support to the belief that marketing teams are showing a greater preference for organic marketing over paid marketing.</ul>