Jellysmack, a creator video content promotion and distribution platform, has signed an exclusive multi-year agreement with Fuse Media, a minority-owned multi-platform media company. The deal marks Jellysmack’s first media partnership with a television network.
Founded in 1994, Fuse Media caters to millennial and Gen Z audiences across the US through its portfolio of streaming and television brands, including Fuse, Fuse Backstage, Fuse Beat, FM (Fuse Music), Fuse Sweat, and fuse.tv. Fuse Media also has an in-house production and distribution arm, branded content, and a live events business.
As part of the deal, Jellysmack will use its proprietary AI technology and expertise to optimize distribution of Fuse Media’s digital content across multiple social media platforms, starting with the content in Fuse Media’s existing YouTube channel, Facebook page, and its popular ASMR Snapchat show.
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