Deliveroo, the UK-based online food delivery platform, opened its first restaurant Pizza Paradiso, a pizzeria located in Swiss Cottage, London.
With the launch of its own restaurant, Deliveroo reportedly aims to understand operational issues from the standpoint of restaurant owners in order to improve its restaurant management services. The company cited that it does not plan to develop further restaurants.
Pizza Paradiso’s menu options include 1) starters such as garlic bread, breaded mushrooms, and dough wedges; 2) Neapolitan-style pizzas including marinara, ham and mushroom, and aubergine and ricotta—with prices ranging from GBP 6 to GBP 10; and 3) salads and desserts.
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