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Demandbase partners with Amazon to become the first ABM platform available on AWS Marketplace
Marketing Automation
Mar 8, 2022
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Marketing Automation

Marketing Automation

Mar 8, 2022

Demandbase partners with Amazon to become the first ABM platform available on AWS Marketplace

Partnerships

  • Demandbase, an AdTech firm specializing in account-based marketing (ABM), announced that it has entered into a partnership with Amazon, whereby its platform, “Demand One”, which allows users to discover and engage with potential customers, would be available on the AWS marketplace.      

  • The firm claims that it is the first ABM platform for B2B marketing to be added to the AWS marketplace, where AWS customers would be able to use their AWS credits to buy from Demandbase. 

<ul><li>Analyst QuickTake: The addition to the AWS marketplace is likely to further expand Demandbase’s global growth, which builds on the strong growth it experienced in 2021. This growth potential reflects the growing popularity of ABM amongst marketing teams, which Demandbase is well positioned to capitalize on, given its early-mover advantage in the ABM space as well as the acquisitions it made in 2021 to become an all-in-one marketing solution. </ul>

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