Demandbase, an account-based marketing (ABM) platform, announced that over the past 12 months, it had experienced heightened growth internationally, including in the UK, Germany, India, and Japan.
The firm stated that its UK office added 35 new mid-market and enterprise customers in the past 12 months.
To facilitate this growth, the firm is expanding its hiring process and is looking to fill roles across sales, account management, and customer success.
<ul><li>Analyst QuickTake: The strong growth experienced by Demandbase is a reflection of the growing popularity of ABM, which is an emerging industry trend amongst B2B marketing teams who are expected to deliver a personalized experience similar to that of B2C customers. While other leading firms such as ActiveCampaign have also recently launched B2B solutions , Demandbase has been identified as an innovator and leader in the space as evident in it being named a Leader in the inaugural 2022 Gartner Magic quadrant for ABM . </ul>
By using this site, you agree to allow SPEEDA Edge and our partners to use cookies for analytics and personalization. Visit our privacy policy for more information about our data collection practices.