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Geographic expansion
Demandbase announces strong growth in international markets over past 12 months
Marketing Automation
Dec 8, 2021
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Marketing Automation

Marketing Automation

Dec 8, 2021

Demandbase announces strong growth in international markets over past 12 months

Geographic expansion

  • Demandbase, an account-based marketing (ABM) platform, announced that over the past 12 months, it had experienced heightened growth internationally, including in the UK, Germany, India, and Japan. 

  • The firm stated that its UK office added 35 new mid-market and enterprise customers in the past 12 months.

  • To facilitate this growth, the firm is expanding its hiring process and is looking to fill roles across sales, account management, and customer success.

<ul><li>Analyst QuickTake: The strong growth experienced by Demandbase is a reflection of the growing popularity of ABM, which is an emerging industry trend amongst B2B marketing teams who are expected to deliver a personalized experience similar to that of B2C customers. While other leading firms such as ActiveCampaign have also recently launched B2B solutions , Demandbase has been identified as an innovator and leader in the space as evident in it being named a Leader in the inaugural 2022 Gartner Magic quadrant for ABM . </ul>

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