Amazon Fresh has launched “Fresh Plant-Based,” an in-house plant-based meat and dairy line featuring 15 products that are claimed to be affordable and SNAP (Supplemental Nutrition Assistance Program) EBT eligible.
The product line includes almond milk (original and vanilla flavors both sweetened and unsweetened), plant-based chicken (nuggets and patties), and plant-based beef (ground, patties, and meatballs). This line was initially available via Amazon Fresh’s digital channels in November 2021 and is now available at 25 physical stores from March 2022. Marking this launch, Amazon Fresh customers will be offered 20% off on all Fresh Plant-Based meat alternatives in-store and online during March.
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