Prose, a developer of custom haircare products, has partnered with Israeli climate tech company BreezoMeter, to incorporate micro-local pollution data when formulating personalized haircare products.
Prose’s proprietary online consultation will incorporate environmental factors like smoke, air pollution, and other geo aggressors in a specific location collected by BreezoMeter to improve product formulation.
The new feature will be available for customers in the US and Canada.
<ul><li> Analyst QuickTake: This move by Prose could help the company to enhance its product quality compared to closest peer Function of Beauty , which also offers personalized hair care products based on an online quiz (and does not consider environmental conditions when formulating products).</ul>
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