SPATULA Foods, a prepared meal delivery platform, announced its launch and raised USD 1.5 million (~CAD 1.87 million) in pre-seed funding. The round was led by Global Founders Capital with participation from Panache Ventures, Loyal VC, and angel investors including former co-CEO of HelloFresh US and senior executives at Goodfood.
The launch unveiled SPATULA Foods’ new website, expanded product offering, and subscription service from its beta launch earlier this year, where it was revealed that the company expects an average basket size of ~USD 100.
SPATULA Foods launches with 15 “Michelin Chef” recipes that are available to order on a weekly basis powered by SPATULA's customizable subscription platform. The meals are delivered in a flash-frozen, vacuum-sealed pouch and each dish contains two portions starting at a price point of USD 11.49 per plate. It also claims that its meals are ready to consume in 10 minutes—3x faster than a meal kit and ~4x faster than third-party delivery platforms. It currently serves the Greater Toronto Area, with plans for a broader rollout by partnering with local chefs across Canada.
The company was co-founded by Ian Weng (former head of strategy at Uber Eats Canada) and Wallace Wong (Michelin trained chef, Top Chef Canada finalist, and notable TikToker).
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