Novel, a platform to create and sell NFTs, has raised USD 6 million in a seed funding round led by Lerer Hippeau. VaynerFund, Roth Martin (co-founder, Rothy’s), and existing investors Sugar Capital, Costanoa Ventures, and other strategic partners also participated. The round brings Novel’s valuation to USD 21 million.
The fresh funds will be used to expand headcount and develop web3 commerce tools for creators to use within their existing Shopify stores. The company also plans to offer creators and brands the tools to create content, merchandise, discounts, and loyalty programs for their online storefronts and NFTs.
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