Creative Juice, a financial support services provider for creators, has launched a USD 50 million fund to underwrite creators and their businesses.
The fund provides creators upfront cash (“Juice Funds”) for production-related tasks in exchange for a revenue share over a set period of time, usually ranging from six months to three years. Juice funds differ from loans, as it does not accrue interest, and if the creator does not generate enough money to pay back the investment, Creative Juice absorbs the loss.
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