Neat Burger, a UK-based plant-based fast-food chain, announced that it is opening its first US flagship outlet in Manhattan, New York City in autumn 2022. The opening will happen after a Neat Burger popup in Midtown, New York this month. Other US cities will follow, and Neat’s plant-based products including burgers and hotdogs will be available for purchase at groceries and retailers across the country.
The expansion comes along with the recruitment of Vincent Herbert, the former CEO of Le Pain Quotidien, as the chief executive officer of Neat Burger US and Jeffrey S. Fried (former chairman of Sweetgreen) and Henrik Fjordbak (former COO of Joe & The Juice) to the brand's advisory board to help it achieve its environmental goals and to establish its presence in the US.
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