Marin Software, an AdTech firm offering a suite of solutions for advertising, announced a technology integration with Yahoo’s demand-side platform (DSP) where users can discover advertising content across multiple formats, including video, mobile, desktop, connectedTV, digital out-of-home, and immersive solutions.

The integration enables users of Marin Software’s ad management platform MarinOne to measure and manage Yahoo advertising campaigns from within the platform. With this addition, the firm claims to offer a comprehensive suite of services for optimizing Yahoo advertising campaigns.

Analyst QuickTake: This technology integration complements Marin Software's integration with other leading DSPs, such as Amazon Ads , to broaden the range of ad content across multiple formats for users of its MarinOne platform.