Tomorrow Farms' animal-free dairy range Bored Cow has introduced a lineup of drinkable yogurt made with fermented milk proteins, coconut cream, and cane sugar, which the company claims is the first of its kind.

This yogurt alternative has strawberry, vanilla, and passion fruit mango flavors. It claims to contain 8 g of protein per bottle, calcium, vitamin D, and B12, and live probiotic cultures. Further, these yogurts are free from lactose, cholesterol, hormones, and antibiotics.

Priced between USD 2.99 and USD 3.99 for a 7-oz bottle, these animal-free yogurts are 68%–124% more expensive than dairy-based drinking yogurt products sold at Walmart.

Analyst QuickTake: Bored Cow is the first product line by Tomorrow Farms and was launched in April 2023. This range was developed using Perefect Day ’s animal-free milk proteins and is available at 1,000+ retailers across the US as of March 2024.