<div>
  <ul>
    <li>
      <p>
        Impossible Foods, a plant-based meat producer, has unveiled a new brand identity driven by the craveability of meat to attract more flexitarian and meat-eating consumers. Further, it revamped its packaging to a vibrant red color to reflect the company's foundational ambition of creating meat alternatives that are equally good or better than conventional meat.
      </p>
    </li>
    <li>
      <p>
        The updated packaging will begin rollout through the US over the coming weeks, followed by overseas locations later during the year. The recently introduced 
        <a href="https://sp-edge.com/updates/24643">
          Impossible Beef Hot Dog
        </a>
         will be the first product to feature the new packaging.
      </p>
    </li>
    <li>
      <p>
        <b>Analyst QuickTake: </b>
        The new red packaging resonates with Impossible Foods&rsquo; use of heme protein. It is based on soy leghemoglobin and plays a crucial role in providing the characteristic meaty flavor and texture for Impossible&rsquo;s meat alternatives. While it is approved in the US, heme is considered a novel ingredient in 
        <a href="https://sp-edge.com/updates/10547">
          European countries
        </a>
        , where Impossible Foods had to launch its products without heme.
      </p>
    </li>
  </ul>
  <p>
  </p>
</div>


<div>
  <p>
    <a href="https://www.businesswire.com/news/home/20240314703289/en/Impossible-Foods-Introduces-Meatier-Brand-Identity-Transitions-to-Bold-New-Packaging-Across-its-Award-Winning-Portfolio-of-Meat-From-Plants">
      Press release
    </a>
  </p>
  <p>
  </p>
</div>


Plant-based Meat

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<div>
 <p>Plant-based meat producer, Impossible Foods, has introduced a new brand identity aimed at appealing more to flexitarian and meat-eating consumers. As part of this change, the company is adopting a new vibrant red color for its packaging to reflect its goal of creating meat alternatives that can rival traditional meat in terms of taste and quality. </p>
 <p>In the coming weeks, the redesigned packaging will be launched in the US and will gradually be introduced to international locations later in the year. The first product to feature the new packaging will be the recently introduced <a href="https://sp-edge.com/updates/24643"> Impossible Beef Hot Dog </a>.</p>
</div> <p><b>Analyst QuickTake:<br>
 </b> The new red packaging resonates with Impossible Foods’ use of heme protein. It is based on soy leghemoglobin and plays a crucial role in providing the characteristic meaty flavor and texture for Impossible’s meat alternatives. While it is approved in the US, heme is considered a novel ingredient in <a href="https:<br>
//sp-edge.com/updates/10547"> European countries </a> , where Impossible Foods had to launch its products without heme.</p>

Impossible Foods unveils new brand identity and revamped packaging

<div>
 <p>Plant-based meat producer, Impossible Foods, has joined forces with the US Army Central to offer their products at dining facilities overseas. This new collaboration will allow US soldiers stationed in North Africa, the Persian Gulf, the Middle East and Southwest Asia to enjoy Impossible Beef and Impossible Burgers.&nbsp;&nbsp;</p>
 </div> <p><b>Analyst QuickTake:<br>
 </b> While this development marks a milestone, this is not the first time the company has collaborated with US entities to serve plant-based meats. Before this, Impossible Foods was already serving its products to troops at various food operations at a national level. Furthermore, in <a href="https:<br>
//sp-edge.com/updates/5421"> 2021 </a> , the company received USDA approval to serve Impossible Burger on lunch menus across K-12 school districts nationwide.</p>

Impossible Foods and US Army team up to serve plant-based meat to troops

<div>
 <p>Plant-based alternatives producer, Impossible Foods, has expanded its executive leadership with new appointments. Elaine Paik will serve as CFO, previously the global treasurer at Colgate-Palmolive Company for 25 years. Emma Hutchens becomes the chief people officer, to deal with operations such as talent acquisition, and diversity. Lastly, Alexis Regan has been appointed as senior vice president of sales, where she will aid distribution expansion efforts.</p>
</div>

Impossible Foods expands executive leadership team

<div>
 
 <p>Impossible Foods will give away their new Impossible Beef Hot Dogs in New York City for one day. The official launch for retail and food service will happen in 2024. The hot dogs are plant-based and aim to mimic the taste and cooking experience of traditional beef hot dogs. They contain 50% less total and saturated fats, no cholesterol, and 12g of protein per serving. The hot dogs use naturally occurring nitrates from cultured celery powder, avoiding synthetic additives.</p>
 
</div> <p><b>Analyst QuickTake: </b> This product is the latest addition to Impossible’s beef portfolio and marks the seventh product announced in 2023. Impossible Foods’ new products, such as the “Beef Lite,” which received the AHA heart <a href="https://sp-edge.com/updates?companyIds=238405"> certification </a> , underscores its commitment to providing healthier alternatives to traditional beef. These products are characterized by their high protein and lower fat content.</p>

Impossible Foods to launch plant-based beef hot dogs

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<div>
 <ul>
  <li><p>Impossible Foods, a plant-based meat producer, has received the heart-check certification from American Heart Association (AHA) for its Impossible Beef Lite.</p></li>
  <li><p>Impossible Beef Lite claims to have a low saturated fat content, zero trans fat, and lower saturated fat than lean 90/10 ground beef from animals. Moreover, it contains 21 g of protein per serving (113 g), fiber, iron, B vitamins, zinc, and potassium.&nbsp;</p></li>
 </ul>
</div> <p><b>Analyst QuickTake: </b> Beyond Meat, a key competitor of Impossible Foods, was the first plant-based meat company to <a href="https://sp-edge.com/updates/18376"> receive </a> AHA’s heart-check certification for Beyond Steak. Products that receive this certification have met the nutritional requirements of the AHA, including being low in saturated and trans fats, cholesterol, and sodium while containing over 10% of the daily value of essential nutrients.</p>

Impossible Foods' Beef Lite earns AHA heart-check certification

Impossible Foods and IHOP have teamed up to offer plant-based sausage patties and burgers on IHOP's menu. The partnership will introduce a new Steakhouse burger with an Impossible burger patty at all 1,690 IHOP locations in the US. Customers will also have the option to order Impossible sausage patties as a side dish with any meal. This collaboration is a significant move by Impossible Foods to expand its reach in the restaurant industry and cater to a growing demand for plant-based alternatives.

All Updates

Impossible Foods unveils new brand identity and revamped packaging

Impossible Foods and US Army team up to serve plant-based meat to troops

Impossible Foods expands executive leadership team

Impossible Foods to launch plant-based beef hot dogs

Impossible Foods' Beef Lite earns AHA heart-check certification

Impossible Foods partners with IHOP to offer vegan menu items nationwide

Impossible Foods unveils The Indulgent Burger

Impossible Foods appoint new chief science officer and chief supply chain officer

Impossible product shipment banned from entering Australia

Impossible Foods launch ‘Beef Lite’ with 45% less fat content than traditional beef