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        NRG Esports and its sister brand, Full Squad Gaming, have joined forces with Samsung Galaxy in a comprehensive global partnership. This collaboration aims to promote mobile gaming and esports while showcasing Samsung Galaxy phones to key demographics such as aspiring mobile pro players, college students, creators, and game developers. The partnership will see NRG expanding into mobile esports, Samsung being the presenting partner of Full Squad Gaming's SquadCast episodes, and the launching of a content series produced by Full Squad Gaming for young audiences.
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    <a href="https://venturebeat.com/games/samsung-nrg-esports-full-squad-gaming-partnerships/">
      VentureBeat
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Esports

INCUMBENTS_PRESENT

PROMINENT_CATEGORY

<div>
 <p>NRG Esports and Full Squad Gaming have partnered with Samsung Galaxy in a global collaboration to promote mobile gaming and esports, and to highlight Samsung Galaxy phones, targeting mobile pro players, students, creators and game developers prominently. The alliance empowers NRG to venture into mobile esports and establishes Samsung as the prime sponsor of Full Squad Gaming's SquadCast episodes. Additionally, a content series for younger audiences will be produced by Full Squad Gaming as part of the partnership.</p>
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NRG Esports and Samsung partner for mobile gaming and esports

Technologies bringing about a new reality

Extended Reality

ANALYST_QUICK_TAKE

<div>
 <p>Samsung, at MWC 2024, disclosed its forthcoming headset that is being developed collaboratively with Google and Qualcomm. The pricing detail of this particular product is still under the wraps, whereas the release is anticipated to take place in 2025.</p>
 <p>The announced headset is reportedly equipped with a microOLED display, eight tracking cameras, and a ToF sensor. It is also designed to incorporate capabilities such as eye-tracking, hand-tracking, and voice command support. Assumptions hint at the integration of the novel XR2+ Gen 2 platform by Qualcomm, suggesting a high-performance product.</p>
</div> <p><b>Analyst QuickTake:<br>
 </b> Samsung <a href="https:<br>
//www.sammobile.com/news/samsung-xr-headset-development-immersive-team/"> reportedly </a> created the "Immersive Team" for the development of its XR headset, which employed ~100 individuals and had plans to expand its team. Additionally, the headset launch will mark Samsung’s return into the XR headset space, having previously launched the HMD Odyssey+ ( <a href="https:<br>
//www.gsmarena.com/samsung_launch_hmd_odyssey_vr_plus_anti_sde-news-33870.php"> 2018 </a> ) and the HMD Odyssey ( <a href="https:<br>
//www.bsimracing.com/samsung-launches-hmd-odyssey-high-end-vr-headset-with-high-resolution/"> 2017 </a> ) VR headsets.</p>

Samsung announces upcoming XR headset at MWC 2024

Facial recognition delivers incredible convenience to consumers, as well as serious risks.

Facial Recognition

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 <p>Samsung has collaborated with Meta-optics provider Metalenz to incorporate its ISOCELL Vizion 931 image sensor into Metalenz's Polar ID. This is a biometric face unlock solution for smartphones.</p>
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Samsung partners with Metalenz to enhance facial recognition solutions

A concentration of wealth and a willingness to adopt age-in-place technologies present new opportunities.

Age Tech

<div><p>An update has been provided on Samsung's and Sahmyook University's collaborative EX1 exosuit designed to help seniors with mobility issues. Features of the device include hip-mounted wearable technology which assists with balance, provides physical workout guidance, and has potential to improve gait function and balance ability, thereby reducing the risk of falls for older adults.</p><p>Research showed promising results with up to 12% increase in stride length and 21% in propulsion among consistent users over a month. It assists in everyday tasks like walking and maintaining overall fitness.</p></div>

Samsung and Sahmyook University provide update on Robotic Exosuit EX1 Research

Foundation Models

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 <p>Google and Samsung are collaborating to integrate Google's GenAI model family, Gemini, into Samsung's new Galaxy S24 smartphone. The Gemini Pro model will enhance Samsung’s apps with advanced summarization features, while the Gemini Nano will support offline message composing in various styles via Google Messages. Google's Imagen 2 will further support photo editing in the phone's Gallery app.</p> 
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Google and Samsung partner to enhance Galaxy S24 phones with Gemini AI model family

<div>
 <p>HARMAN, a Samsung Electronics subsidiary, unveiled HARMAN Ready Vision ahead of CES 2024. It includes AR head-up display (HUD) hardware and safety-enhancing software. HUD comes in two field of view sizes featuring patented tech. AR software interacts with vehicle sensors for immersive warning alerts using c</p>
 <p>omputer vision and machine learning. It also provides turn-by-turn directions on the windshield. Additional integration with other HARMAN Ready products allows for enhanced in-cabin experiences. </p>
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Samsung subsidiary Harman announces hardware and software for AR HUDs ahead of CES 2024

Autonomous and connected technologies shaping the future of the auto industry

Auto Tech

<div>
 <p>Hyundai and Kia are collaborating with Samsung Electronics in a strategic partnership to offer integrated Car-to-Home and Home-to-Car services. This agreement will empower Hyundai and Kia customers to manage digital appliances via their car's infotainment systems in tandem with Samsung's IoT platform, SmartThings. Electric vehicle owners can avail the integrated home energy management service by SmartThings to regulate electricity usage and decide ideal charging periods. The companies aim to broaden their services for international customers through OTA and USB-based updates for existing and new vehicles.</p>
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Hyundai and Kia partner with Samsung to offer connected mobility solutions

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 <p>Samsung Electronics has launched two new sensors in its ISOCELL Vizion lineup: the ISOCELL Vizion 63D and 931, aimed at robotics and extended reality (XR) applications. The 63D sensor captures detailed 3D images, suitable for service and industrial robots, XR devices, and facial authentication applications. It features high VGA resolution and backside scattering technology for improved light absorption.</p>
 <p>The ISOCELL Vizion 931 sensor is designed for capturing dynamic movements without distortion, suitable for motion-tracking in XR devices, gaming systems, service robots, logistics robots, and drones.</p>
 
</div> <p><b>Analyst QuickTake: </b> The news follows Samsung’s reported <a href="https://sp-edge.com/updates/19894"> delay </a> in launching its mixed reality headset titled ‘Galaxy XR’ to 2024, currently being developed in partnership with Google and Qualcomm. Additionally, the company is likely to utilize its ISO CELL Vizion sensors in the headset.</p>

Samsung launches two sensors for XR and robotics applications

<div>
 
 <ul>
  <li><p>South Korea's manufacturing conglomerate, Samsung, introduced its GenAI model, Samsung Gauss, named after mathematician Carl Friedrich Gauss.</p></li>
  <li><p>The model's purpose is to utilize AI to enhance consumers' lives by drawing knowledge from various sources. Currently used for employee productivity, it will expand to other product applications.&nbsp;&nbsp;</p></li>
  <li><p>Samsung Gauss comprises language, code, and image components. Language improves work efficiency by aiding in tasks like document summarization and translation. Code, along with its assistant code.i, support software development. Image facilitates image generation and editing.&nbsp;&nbsp;</p></li>
  <li><p>These models can be applied on-device for consumer privacy protection. Samsung also maintains an AI Red Team to ensure safe AI usage.&nbsp;</p></li>
 </ul>
 
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South Korea's Samsung introduced Samsung Gauss, an AI model named after mathematician Carl Friedrich Gauss. The purpose of the model is to enhance consumers' lives by utilizing AI to gather knowledge from various sources. Currently used for employee productivity, it will expand to other product applications. Samsung Gauss consists of language, code, and image components. Language component aids in tasks like document summarization and translation, while the code component, along with its assistant code.i, supports software development. The image component facilitates image generation and editing. These models prioritize consumer privacy by being applied on-device. Samsung also maintains an AI Red Team to ensure safe usage of AI.

All Updates

NRG Esports and Samsung partner for mobile gaming and esports

Samsung announces upcoming XR headset at MWC 2024

Samsung partners with Metalenz to enhance facial recognition solutions

Samsung and Sahmyook University provide update on Robotic Exosuit EX1 Research

Google and Samsung partner to enhance Galaxy S24 phones with Gemini AI model family

Samsung subsidiary Harman announces hardware and software for AR HUDs ahead of CES 2024

Hyundai and Kia partner with Samsung to offer connected mobility solutions

Samsung launches two sensors for XR and robotics applications

Samsung introduces GenAI model ‘Samsung Gauss’

Tesla reportedly taps Samsung to obtain chips for its self-driving HW 5.0

Esports

NRG Esports and Samsung partner for mobile gaming and esports

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